This is What Summer Looks Like in South Korea

Walking through my neighbourhood this week, I captured the essence of what summer looks like in South Korea. Empty coffee cups everywhere. Empty packets of cigarettes. This area has a lot of office buildings and it is not uncommon to see office workers standing around smoking and drinking a LOT of ice coffee. Yes, even during this pandemic.

I don’t know what Korea’s obsession with iced drinks is, but it is obviously making sense during this heat wave here in Seoul. However, it is pretty common to see people drinking these in the winter. Any office I have worked in has had a pretty consistent background noise of someone fetching ice from a fridge or dispenser of some kind. People need their beverages iced and they need them now.

With the window illustration in the background of this image, I thought this moment was so quintessentially Korean. It’s as though the two characters are admiring all of the coffee cups that have helped fuel workers throughout their day. Like, ‘good job you guys, you’re doing good work here’.

Of course, the bigger question that this photo alludes to is a nation’s obsession with plastic. I haven’t really spoken about it on my blog but Korea is plastic-obsessed. Things are wrapped up in plastic, bagged in plastic and served in plastic. The problem is not the plastic, it’s that people don’t seem to care.

The day I see a majority of Koreans using reusable bags for shopping and reusable cubs for their coffee order will be a miraculous milestone. But spoiler alert, I don’t see it happening any time soon. As long as the consumers continue to demand highly efficient products and services, without any consideration for plastic consumption, the big conglomerates will continue to provide. It’s that simple.

A real change needs to happen on a day to day behavioural level and I honestly think it’s going to have to come from K-dramas, K-pop stars or some kind of social media movement. That’s a long way off in my mind considering that people are still trying to figure out that feminism isn’t about hating men.

A photo of empty coffee cups and empty cigarette packets on the streets of Seoul, South Korea
Summer summed up in Seoul, South Korea

What I’m wearing in Seoul this Summer – Minimal Korean Style

Summer is HOT this year in Seoul

I read that this summer in Korea has one of the hottest heat waves in 111 years! This week, I decided to film a Summer in Korea Lookbook. I wanted to show you what I have been wearing this summer in Korea. I love minimal Korean fashion, and I think my style has changed a lot since moving here. Styling clothes is one of those secret things that I do that nobody knows about but it brings me a lot of joy. I have been doing this since I was at LEAST 14. This hobby resulted in many questionable outfits. I talk a bit more about why you should just do things you want to do and not worry about whether or not people think you are completely just the worst ever… in this video!

To be honest, I was inspired by my fashion icon Jenny Walton who never looks afraid to share her outfits or share her thoughts. This one is for you, Jenny. Is that weird? Sorry. It’s not for you, it’s for me.

Just do that thing that you love!

I explained at the beginning of the video about my experience feeling like a loser posting this kind of look-book content on the internet. I started a YouTube channel in 2015 and suddenly deleted all of my videos in one foul swoop out of sheer *embarrassment*. However, here I am six years later, still making this kind of content and still loving it. So the long story short of all of this is if you’re holding back from doing something you really want to do because you’re worried of what people will think, just do it anyway. Nobody actually cares, and people who love you will just be happy to see you doing what makes you happy, whether or not they actually read/watch/consume/listen to what you are making.

Here is the video below, feel free to check it out! Alternatively, you can just look at the stills of the outfits down below if you’re short on time! Thank you so much for supporting my channel and my blog, I feel like I am finally getting more confident to upload content!

Where I buy clothes in Korea

Most of the items are labelled in the video! Not Linked though….BUT in Korea, I mostly buy my clothes from these stores:

I find Korean clothing to be incredibly flimsy and low-quality. At this point in time, these brands are better for me financially because they wash well, the fabrics are better quality and they are in my price range.

Minimal Korean Lookbook

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