Apgujeong is one of Seoul’s more affluent neighbourhoods. There is no shortage of designer clothes, expensive schools and plastic surgeons. Today, I spent the morning walking around Apgujeong Rodeo Street (not to go shopping because I’m not a bajillionaire). Instead, I admired all of the amazing buildings in the area that house some of the world’s most expensive designer brands.
As a designer, I looked at these creations in awe. The craftsmanship, the beauty, and the detail were spectacular. With the facades on these buildings, they were worthy of being in every design magazine.
However, when I looked at them as a human, I couldn’t help but feel it was all a bit too… too much. It almost seems like a waste to have all of this design reserved for the filthy rich. It would be great to see more of this incredible creativity distributed around other parts of Seoul. Should this all be centred around one neighbourhood of Seoul? One street for that matter.
City Hall, Lotte Tower, and the DDP are all places that people can enjoy together. They are examples of architecture that enable all walks of life to share the design. Shouldn’t we save our creative energy for everyone to enjoy? I guess not… otherwise I wouldn’t be writing about this. One or two amazing buildings in a street, yes, but for every designer brand to have its own unique facade? Come on, guys! It’s too much! But I did appreciate the cool petrol station.
Yesterday morning, we popped open our umbrellas and hopped through puddles to get to Seoul’s ‘Jewelry City’. Yes, that is a real place in Seoul, and yes, we finally bought wedding rings as a proclamation of our love. We hadn’t planned on it, but Gwangjang Market was located right next to the city of jewels. We had really been wanting to go there for a long time, what a cowinky dink. My husband is particularly keen on street food and was in heaven at the market.
I’m not sure why I thought otherwise, but shopping for wedding rings is so difficult. Why do western men have to shop alone for engagement rings? What a terrible culture. We went to four different sellers, touched a lot of hands and saw a lot of fake diamonds (they don’t put the real diamonds on display for some reason??). Because of this difficult shopping decision, we had to take a time out and feast on street food. We decided to eat some 족발 (Jokbal – pig’s feet), 잡채 (Japchae – sweet potato noodles) and 떡볶이 (Tteokbokki – spicy rice cakes). We then went in for a second sitting and ate 빈대떡 (mung bean pancakes). What’s was even better was the stall seats were heated. You definitely need a warm bottom to consume things like pig’s feet and mung bean pancake.
It was a happy accident that I had my camera in my bag yesterday. I just woke up with that feeling that a good snap was waiting for me, you know? Despite the cold, the rain and the difficult decision making, we ended our day with full bellies, three wedding rings and the realisation that my husband and I have the same ring size! Enjoy some of the pictures I took, but just remember that I was really hangry whilst taking them. Let me know if you’ve been to the market, I’d love to hear about what you ate!